Call Toll Free: Twitter Power and SEO
Will Twitter’s addition of Photo’s to search increase it’s SEO significance?
June 10th, by Adam Naugle
When Twitter initially became popular I really didn’t understand it’s appeal. I didn’t understand the significance of knowing what celebrities or friends were doing at any given moment. When I started noticing TMZ and other programs that focus on celebrities mentioning Twitter feeds, I realized that this could become something that could rival Facebook. I currently work for an SEO company and we have begun to focus on ways to utilize the way twitter feeds now show up on search engines.
Recently Google announced that it had plans to unveil a new version of Twitter that would give it’s users more relevant results when running a search query. I personally didn’t realize how important this would be until I was informed that it would use images in addition to text when preforming a search.
Twitter may in fact become a relevant rival to the most popular methods of search that are used today because they choose to incorporate three valuable pieces of data in a search query (Top, All or with links). This gives the user more relevant results that pertain to their specific search queries. When you run a search you now have the option of having both images that contain links that can lead you to a larger pool of information than the previous method twitter preformed their searches.
Another great improvement is when searching for particular data on a friend, company or celebrity, you can use the @(name of company or friend) and then be taken to their twitter feed regardless if you are on twitter. That’s right folks, these searches can be plugged into any search engine and transported to twitter without the need to switch websites.
So how will these new updates impact the way companies preform SEO? It’s a question that has been floating around our office and it appears that tweeting alone will have an impact on search rankings. But don’t be mislead to believe that tweeting will replace conventional SEO in any way. There is no doubt that Google is taking a closer look at social networking sites in their algorithms, but they won’t have as large of an impact on search rankings that certain people believe.
The way SEO operates literally changes on a daily basis, but one thing is for sure when it comes to twitter. Don’t neglect your twitter audience and be aware of the new photo features. Since the inception of twitter I went from a person that thought the concept was silly to a believer that Twitter will continue to have an impact on SEO results.
So in the meantime keep your Twitter fan base happy, but by no means abandon the methods of SEO that are proven to work. Do you feel that the Twitter changes to their search will have a major impact on the SEO world as we know it?